SaBRA

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BRAND CHALLENGE 

What better way to celebrate the holiday season than with some hummus?

Sabra wanted to get new and existing customers excited about hummus during the holidays with some fresh and engaging social media content for its Hummus for the Holidays paid media campaign.

Creative Solution

In partnership with Vaynermedia, I created a series of fun and engaging social graphics and tweets to get customers to have a fun social experience with this traditional brand.

Client Results

  • Sabra saw a 3.5% increase in sales.

  • “Hummus Hands” was the most viral Sabra campaign ever.

  • 96% engagement increase.

Content I Created

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Collaborators: Benedith Lauré (Ideator + Copywriter), Abby Christman (Creative Director), Andrew Mason (Designer)

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