Carro is a Shopify tech platform which allows brands to participate in cross-store selling.
I led content development and strategy to joyfully introduce the company to consumers.
Here’s what I did @ Carro:
Headed social media, content and growth strategy for a venture-backed Shopify tech startup.
Oversaw video production and advertising for company from conception to post-production.
Developed a sophisticated go-to-market content and marketing strategy for the company to drive brand exposure and increase revenue.
Led a creative team of 5 people.
Collaborated with C-suite leadership on a daily basis to give valuable input and inform strategic decision making and marketing’s alignment with business goals.
Hired and managed vendors, freelancers, and content creators.
Developed 25 pieces of engaging content for the company including graphics, Tiktoks, video content and written content.
Video Content Produced
Collaborators: Benedith Lauré (Director), Alex Tetzner (Cinematographer), Alex Flanagan (AC)
